The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to google research, what should you focus on to attract viewers?
- Offers and warranties
- Colors and graphics
- Text and voice-overs
- Framing and pacing
Correct Answer is: Framing and pacing
Focus on framing: Use tightly cropped shots of key people or products to help users focus their attention in the right places, right from the jump.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fourth chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Design great ads