According to google research, you should focus on Framing and pacing to attract viewers. The ABCDs of YouTube assist advertisers in developing the most effective creatives.
- Offers and warranties
- Colors and graphics
- Text and voice-overs
- Framing and pacing
The correct answer is: Framing and pacing
Focus on framing: Use tightly cropped shots of key people or products to help users focus their attention in the right places, right from the jump.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fourth chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Design great ads
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