Last Updated on 1 month by School4Seo Team
If your goal is to increase scale and improve CPA performance and efficiency, you should choose “Action” as a marketing objective.
- Consideration
- Hybrid
- Awareness
- Action
The correct answer is: Action
Explanation: If your goal is to increase scale and improve CPA performance and efficiency, you should choose “Action” as a marketing objective.
The “Action” objective is designed to drive specific user actions, such as purchases, sign-ups, or downloads. This objective focuses on conversions and optimizing CPA (cost per acquisition). By selecting “Action,” you prioritize performance and efficiency, allowing Google’s algorithms to optimize bids and targeting for maximum conversions at the lowest possible cost. This directly addresses the goal of increasing scale while maintaining or improving CPA, making it the ideal choice.
To achieve increased scale and improved CPA performance and efficiency, you should select the “Action” marketing objective. This objective aims to drive action towards your business, service, or product, reach new customers, and is ideal for those who are already using conversion tracking in their campaigns and are willing to test and learn for long-term gains.