- Product feed creation
- Campaign creation
- Country of sale
- Budget allocation across networks
The correct answer is: Budget allocation across networks
Explanation: Performance Max campaigns intelligently optimize budget distribution across different networks or channels. Using the combined strength of Smart Bidding and attribution technology, the campaign identifies the most potential channels based on real-time performance and places bids on auctions most likely to achieve the set business goals. This is part of Google’s holistic approach that leverages AI for bidding, budgeting, audience targeting, creatives, and more.