Last Updated on 1 month by School4Seo Team
Instead of keywords, Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches.
Source: All about Shopping Campaign
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
The correct answer is: Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Explanation: Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Shopping Ads display product images, prices, and store names directly in search results. This allows users to see key product details before clicking, resulting in more qualified clicks. By using product attributes like brand, category, and item ID, Google matches ads to highly relevant searches. This targeted approach increases the likelihood of conversions, as users are more likely to click on ads that match their specific search intent. This leads to higher conversion rates compared to text-only ads.
Instead of keywords, Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches. Advertisers can browse product inventory directly in Google Ads and create product groups for the items they want to promote.
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Read more: https://support.google.com/google-ads/answer/2454022