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Which of these components are optimized automatically with a Smart Shopping campaign?

  • Product feed creation
  • Country of sale
  • Campaign creation
  • Budget allocation across networks

The correct answer is: Budget allocation across networks

Smart Shopping campaigns automatically manage ad creation, bidding, and budget allocation across all of these networks — so you don’t have to. The budget is automatically allocated across channels based on performance. Google automates ad placement and bidding for each ad in your Smart Shopping campaigns, bidding for maximum conversion value at your given budget.

Chapter 5 – Identify the Right Shopping Campaign Type

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