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When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Enhanced cost-per-click (eCPC)
  • Target return on ad spend (tROAS)

The correct answer is: Target return on ad spend (tROAS)

This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set.

tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits).

By default, Smart Shopping campaigns set bids that maximize the value of your conversions within your provided average daily budget. If you have a specific performance goal, add a target return on ad spend (tROAS).

Chapter 7: Try It Out: Create a Smart Shopping Campaign

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