- Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
- Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
- Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
- Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.
The correct answer is: Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
Explanation: Performance Max campaigns streamline the advertising process by leveraging all Google Ads inventories. It operates in conjunction with keyword-based search campaigns, extending reach across various channels like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max employs Google’s AI for the optimization of bidding, budgets, audiences, creatives, and attribution. The campaign type uses your specific advertising goals, creative assets, audience signals, and optional data feeds, optimizing performance in real-time to achieve your desired conversion goals using Smart Bidding.
Read more here: https://support.google.com/google-ads/answer/10724817