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Home / Google Mobile Sites Exam Answers / Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?

Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?

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Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?
  • Product Performance Report
  • Checkout Behavior Analysis Report
  • Device Usage Report
  • Top Landing Pages Report

Correct answer is:

  • Checkout Behavior Analysis Report

Explanation: Identify leakages in the site experience and by analysing shopping behaviour: Enhanced Ecommerce reports in Google Analytics give you insight into shopping activity. The Shopping Behaviour Analysis report lets you evaluate the strengths and weaknesses of your purchase funnel. Where the funnel indicates abandonment (a red arrow at the bottom of a step), those users did not complete any additional steps of the funnel during the same session.

Read more here: https://support.google.com/partners/answer/7336696[1234]

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