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Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

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  • Google Mobile Sites Exam – All Q&As
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Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

  • Using click-to-call buttons for complicated forms or complex tasks
  • Letting users convert as a guest
  • Asking for registration to use the site
  • Remembering and prefilling preferences of registered users in forms

Correct answer is:

  • Asking for registration to use the site

Explanation: Participants appreciated the option to call a financial-services company to complete an action over the phone, rather than fill out complicated forms on their mobile devices.
Read more here: https://support.google.com/partners/answer/733653[1234]

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