Last Updated on 6 years by School4Seo Team
How does AdWords data-driven attribution give credit for conversions?
- It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
- It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
- It uses the linear model to credit conversions equally across all clicks on the path.
- It gives more credit to clicks that happened closer to the conversion.
Correct answer is:
- It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
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- Google Mobile Advertising Exam – All Q&As
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Explanation: Unlike standard position- or rules-based attribution models, Data-Driven Attribution uses actual data from your Analytics account to generate a custom model for assigning conversion credit to marketing touchpoints throughout the entire customer journey.
Read more here: https://support.google.com/analytics/answer/3264076
