Last Updated on 4 years by School4Seo Team
Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?
- Reach and Frequency
- Placement Performance
- Ad Performance
- Impression Share
The correct Answer is: Placement Performance
Explanation:Advertisers should run Placement Performance reportto see which Display Network properties displayed their ads and view associated statistics. The placement report provides site-level performance metrics for ads running on the Google Display Network, and can help you reach your marketing objectives by giving you increased transparency into your display campaign’s performance. This will help you understand how individual sites are converting for you, which is a more meaningful metric for evaluating performance on the Google Display Network than other metrics, such as click through rate (CTR).
