Last Updated on 1 month by School4Seo Team

An advertiser should run A Smart Display campaign because he handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.

• Manually selected targeting
• Optimized targeting and manually selected targeting
• No targeting
• Optimized targeting

The correct answer is: Optimized targeting

Explanation: Optimized targeting is the most effortless targeting option for a Display campaign.

Optimized targeting leverages Google’s machine learning to automatically find audiences similar to your existing converting customers. It requires minimal manual setup, allowing advertisers to quickly expand their reach. By analyzing various signals, Google’s algorithms identify relevant users, maximizing campaign performance without extensive manual adjustments. This simplifies campaign management and helps advertisers efficiently reach new potential customers, making it ideal for those seeking a straightforward setup after success with Google Search.

If an advertiser,who already is handling many responsibilities and wants to run a Display campaign effortlessly, he should choose Smart Display Campaign. Smart Display Campaign bundles together all the pillars of successful Display campaigns and accesses the best of Google’s machine learning capabilities to optimize and automate nearly all aspects of your Display campaigns. You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets.