Last Updated on 1 month by School4Seo Team

Advertiser must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.

• Videos
• Ad dimensions
• Keywords
• Headlines
• Images

The correct answers are: Headlines and Images

Explanation: Headlines and Images are two essential building blocks that an advertiser must provide for a Display campaign to automate ad creation.

Responsive display ads rely on these assets to dynamically assemble various ad combinations. Headlines provide the text, while images provide the visual element. Google’s algorithm then combines these assets in different ways to optimize performance across various placements. By providing a variety of headlines and images, the advertiser enables the system to create numerous ad variations, saving time and maximizing reach. These two elements are fundamental for the automated ad creation process in Display campaigns.

If wants Advertiser to use Smart Display Campaign because of lack of time, he needs to supply two building blocks, Headline and Images in order for a smart display campaign to automate his ads creation.
You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets. Google will mix and match your ads at scale.