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• Google Analytics IQ Exam – All Q&As
• * Updated on 25-Apr-2019
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You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

• The tracking code has been altered and is reporting incorrectly
• There is a new referral source that is directing a lot of new traffic to the site
• There is unidentified referral traffic that is likely bot traffic
• New pages or subdomains have been recently indexed in organic search
• All of the above

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