Last Updated on 3 months by School4Seo Team

To analyze user journeys across your website and app and track how new users arrive, use Google Analytics 4 properties.

• Google Optimize
• Google Marketing Platform
• Universal Analytics properties
• Google Analytics 4 properties

The correct answer is: Google Analytics 4 properties

Explanation: Google Analytics 4 (GA4) properties are designed to analyze user journeys across both websites and apps, providing a unified view of customer interactions. GA4’s cross-platform tracking enables you to see how users move between your website and app, understanding the complete customer lifecycle. This property also provides detailed insights into user acquisition, showing how new users discover and engage with your platforms. GA4’s event-based data model allows for flexible analysis, enabling you to track specific actions and interactions across both platforms. This holistic approach provides a comprehensive understanding of user behavior, helping you optimize your marketing strategies and improve user experience.

If you would like to analyze user journeys across web and app plateform,  as well as see how new users are arriving at your website and your app, you should use Google Analytics 4 for such insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.

Read more here:https://support.google.com/analytics/answer/10356589