Last Updated on 1 month by School4Seo Team

You can find the “Conversion paths” report in the Advertising section of your Google Analytics 4 property.

• Configure
• Reports
• Explore
• Advertising

The correct answer is: Advertising

Explanation: The correct answer is Advertising. The “Conversion paths” report, which details how different ads contribute to conversions, is found within the Advertising section of Google Analytics 4 (GA4). This section focuses on analyzing advertising performance and understanding the customer journey from initial ad interaction to final conversion. It provides insights into attribution modeling and the effectiveness of various advertising touchpoints. Unlike “Configure,” which manages settings, “Reports,” which provides general data, or “Explore,” which allows for custom analysis, “Advertising” is specifically designed to evaluate and optimize advertising campaigns by revealing how different ads work together to drive conversions.

In Google Analytics, click Advertising on the left.

Go to Attribution > Conversion paths

Read more here: https://support.google.com/analytics/answer/10595568