Last Updated on 1 month by School4Seo Team

The data for those events will only be used for measurement purposes when Ads Personalization is enabled for the property but specific events are excluded.

• That data will only be used for audiences in Google Ads
• That data will only be available in the Advertising section
• That data will only be available in the Reports and Explore sections
• That data will only be used for measurement purposes

The correct answer is: That data will only be used for measurement purposes

Explanation: Excluding specific events with Ads Personalization enabled means that data will be used for measurement purposes only.

This means that the excluded event data will contribute to aggregate reporting and analytics. However, it will not be used to personalize ads for individual users. This allows you to maintain overall data integrity for analysis while respecting user privacy and avoiding personalization based on sensitive or excluded events. This is important for compliance and maintaining trust with users, while still allowing for data driven improvements.

You may use digital advertising to help reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google Signals, you gain the ability to use your Analytics audiences to personalize your digital ads, which can improve the performance of your campaigns.

For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.