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Home » Google Analytics 4 Exam » What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?

What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?

Last Updated on 3 months by School4Seo Team

  • Google AI
  • Machine learning
  • Data-driven attribution
  • Anomaly detection

The correct answer is: Anomaly detection

Explanation: The anomaly detection function within Google Analytics is a valuable tool for identifying significant changes in website traffic. By constantly analyzing traffic data, it can pinpoint unexpected spikes or decreases, alerting you to potential issues such as technical problems, marketing campaigns, or external factors that may be impacting your website’s performance.

Read more here: https://support.google.com/analytics/answer/9517187

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