Last Updated on 1 month by School4Seo Team

Auction-time bidding is a core benefit of Google Ads automated bidding.

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• User ID-based bidding
• Impression share-based bidding
• Daily budget pacing
• Auction-time bidding

The correct answer is: Auction-time bidding

Google Ads Auction-time bidding is the best solution to efficiently account for all available signals to help improve performance. Auction-time bidding is a core benefit of Google Ads automated bidding.

Google’s Auction-time bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time. This is a unique capability in the market, as it allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction.