Last Updated on 4 years by School4Seo Team

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

• Click the “Automatic keyword refresh” button
• See the suggestions on the Opportunities tab
• See the suggestions on the Keywords tab
• Stick with the current keywords for 2 months to collect enough viable data

The Correct answer is: See the suggestions on the Opportunities tab

Explanation: Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. Seeing the suggestions on the Opportunities Tab is one way he might improve them. The Opportunities tab looks at your account’s performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance.

Read more here: https://support.google.com/Google-Ads/answer/3448398

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