Last Updated on 1 month by School4Seo Team
Including keywords in his Google Search ad text will improve Charlie’s eCTR.
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
- Including keywords in his ad text
The correct answer is: Including keywords in his ad text
Explanation: Including keywords in his ad text can improve Charlie’s eCTR. When ad text closely matches user search queries, Google predicts a higher click-through rate. This relevance signals to Google that the ad is useful to users. By incorporating keywords, Charlie increases the likelihood that users will find his ad relevant, boosting its expected CTR. This alignment between search terms and ad content enhances the ad’s overall quality score, leading to better ad positioning and potentially lower costs.