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Home » Google Ads Search Advertising Exam » An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Last Updated on 1 month by School4Seo Team

If an advertising executive’s campaign’s optimization score is 40%, it indicate that the campaign could be improved by 60% if the listed recommendations are followed.


  • The campaign is 60% less optimal than other company campaigns.
  • The campaign is running 40% over budget.
  • The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
  • The campaign could be improved by 60% if the listed recommendations are followed.

The correct answer is: The campaign could be improved by 60% if the listed recommendations are followed.

Explanation: An optimization score of 40% indicates that the campaign could be improved by 60% if the listed recommendations are followed. The score represents the potential performance of the campaign. A low score means there are significant areas for improvement. By implementing Google’s suggestions, such as adjusting keywords, ad copy, or bidding strategies, the executive can boost campaign performance. The remaining 60% represents the untapped potential, highlighting the impact of optimization. This metric provides a clear, actionable guide for enhancing the campaign’s effectiveness.

If he notes that the campaign’s optimization score is 40%. It means that the campaign could be improved by 60% if the listed recommendations are followed.

An optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.

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