Last Updated on 1 month by School4Seo Team
5 headlines, images, and short descriptions you should prepare in order to drive strong results, if you’re preparing to create your first responsive display ad and want to make sure you follow best practices.
- 3
- 2
- 7
- 5
The correct answer is: 5.
Explanation: This answer is partially correct, but the answer is incomplete and therefore misleading. While “5” is a component of the best practice, it’s not the full answer.
The best practice is to prepare:
- Up to 15 headlines
- Up to 5 images
- Up to 5 logos
- Up to 5 short descriptions
- Up to 1 long description
Therefore, just stating “5” is not sufficient. Google’s system uses these multiple assets to create optimal combinations. Providing a wider variety of assets allows Google’s algorithms to test and find the best performing combinations, which leads to better results.
Images: Recommended 5 to 10 images per aspect ratio — 1 square and 1 landscape image are required.
Short headline: This appears as the first line of your ad. Recommended five short headlines.
Descriptions: Provide additional context or details. Recommended 5 descriptions.