Last Updated on 1 month by School4Seo Team
By replacing the assets that have a low performance label in the asset report, you can keep creative fresh for users while avoiding a fluctuation in results.
You work for an agency that manages app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
- Replace all the assets at once so they can be distributed evenly.
- Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
- Remove the assets and add new ones that follow best practices even more closely.
- Replace assets that have a low performance label in the asset report.
The correct answer is: Replace assets that have a low performance label in the asset report.
Explanation: Replacing assets with a low performance label in the asset report is a sound strategy.
This approach targets underperforming creatives, ensuring you introduce fresh content without disrupting overall campaign stability. The asset report provides data-driven insights, allowing you to identify and replace weak links. This targeted replacement minimizes risk by maintaining successful elements while refreshing stale ones. It keeps the campaign dynamic and engaging, preventing creative fatigue and optimizing performance based on concrete data.
Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.
Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877