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Which aspect ratios are accepted for image assets in app campaigns?

Last Updated on 1 month by School4Seo Team

1:1, 1.91:1, and 4:5 are the aspect ratios accepted for image assets in the app campaigns

  • 1:1 and 1.91:1 only
  • 1:1, 1.75:1, and 4:5
  • 1:1 and 1.75:1 only
  • 1:1, 1.91:1, and 4:5

The correct answer is: 1:1, 1.91:1, and 4:5

Explanation: 1:1, 1.91:1, and 4:5 are the accepted aspect ratios for image assets in App campaigns.

These ratios provide flexibility for various ad placements and ensure images display correctly across diverse devices and platforms. 1:1 is a square, 1.91:1 is a landscape, and 4:5 is a portrait format. Using these ratios ensures your images are optimized for Google’s ad networks, maximizing visual appeal and preventing distortion. This adherence to accepted aspect ratios improves ad performance and user experience by maintaining image quality.

Google is simplifying and unifying accepted image and file sizes across app campaign types, so familiarize yourself with the three supported aspect ratios.

ACi – 1:1 – Min dimension: 200 x 200

ACe – 1:91:1 – Min dimension: 600 x 314

ACpre – 4:5 – Min dimension: 320 x 400

The new image cropper tool will aid in ratio adoption.

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