Last Updated on 1 month by School4Seo Team

You should remove and replace low-performing assets if your goal is to optimize display campaigns before increasing budgets.

• Add new assets multiple times per week.
• Pause the campaign.
• Replace all the assets at once.
• Remove and replace low-performing assets.

The correct answer is: Remove and replace low-performing assets.

Explanation: Removing and replacing low-performing assets is a key optimization action before increasing budgets.

This focuses on improving campaign efficiency with existing resources. Low-performing assets, like images or text, waste ad spend. By identifying and replacing them with higher-performing alternatives, you can improve click-through rates and conversion rates without increasing your budget. This ensures that your existing spend is used more effectively, maximizing results before scaling up. This is a common and effective approach to campaign optimization.

If it’s been two weeks since you set up your campaign, you are supposed to check your asset report. If you find any of your short headlines and images have a low-performance score, so it’s recommended to replace them.