Ads

What is one way to control ad frequencies across multiple insertion orders?

Ads

[box] Display & Video 360 Exam - All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is one way to control ad frequencies across multiple insertion orders? Set campaign-level frequency caps Assign a frequency cap to each creative Create insertion order budget segments Set recency targeting Correct answer is Set campaign-level frequency caps Explanation: Campaign-level frequency caps work across multiple insertion orders. If you set a frequency cap in a campaign, serving will stop once the first cap at any level (campaign, insertion order, or line item) is reached. If you don't set a cap at the campaign level, you can control frequency at the insertion order- and line item-levels. Read more here: https://support.google.com/displayvideo/answer/7205081 Explanation: You can set a frequency cap for an individual line item, for all of the line items in an insertion order, or for all of the insertion orders in a campaign. Start by opening a line item or insertion order, and click the Details tab at the top. If you want to set a campaign-level frequency cap, navigate to the campaign's settings. Read more here: https://support.google.com/displayvideo/answer/2696786 [review]

[box]

  • Display & Video 360 Exam – All Q&As
  • * Updated on 05-Jan-2019
  • * 100% Moneyback Guarantee
  • * 30% Discount on next purchase

[/box]
What is one way to control ad frequencies across multiple insertion orders?
  • Set campaign-level frequency caps
  • Assign a frequency cap to each creative
  • Create insertion order budget segments
  • Set recency targeting

Correct answer is

  • Set campaign-level frequency caps

Explanation: Campaign-level frequency caps work across multiple insertion orders. If you set a frequency cap in a campaign, serving will stop once the first cap at any level (campaign, insertion order, or line item) is reached. If you don't set a cap at the campaign level, you can control frequency at the insertion order- and line item-levels.
Read more here: https://support.google.com/displayvideo/answer/7205081

Explanation: You can set a frequency cap for an individual line item, for all of the line items in an insertion order, or for all of the insertion orders in a campaign. Start by opening a line item or insertion order, and click the Details tab at the top. If you want to set a campaign-level frequency cap, navigate to the campaign's settings.
Read more here: https://support.google.com/displayvideo/answer/2696786
[review]

Related Post

Nitin Batra

Comments are closed.

Share
Published by
Nitin Batra

Recent Posts

✅✅?You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts

You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts? Pause…

2 weeks ago

✅✅?When building a keyword list for a Display Network campaign, you should do which of the following

When building a keyword list for a Display Network campaign, you should do which of the following: Use Display Campaign…

2 weeks ago

✅✅?While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar…

2 weeks ago

✅✅?Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.

Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms.…

2 weeks ago

✅✅?Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal…

2 weeks ago

✅✅?A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.

A client who owns an online running shoe store wants to drive sales of a particular model of women's running…

2 weeks ago
Ads