Last Updated on 7 years by School4Seo Team

Complete Online Marketing Course

• Search Engine Optimization
• Social Media
• Search engine marketing (With Google Adwords Certification)
• Google Analytics
• Google Webmaster Tool

Fee: 20,000

Syllabus:

• Search Engine optimization:
  • Onpage Optimization
    • Title Tag optimization
    • Meta Description optimization
    • Images optimization
    • Video optimization
    • Backend code optimization
  • Off Page optimization
    • Guest post
    • Importance of Backlinks
    • Ways to create back links
    • Derive users using Backlinks
    • Effective way of creating back links: Complete url, Domain name, hyperlink
    • How to choose perfect websites for back link: Relevant, Optimized, traffic driven
  • Mobile Site optimization
• Social Media:
  • • Importance of a regular Post
  • How frequently should you post
  • What to post: Image, Text, Video (Social, Humours/funny, emotions, dare, thrill, Puzzles are part of dare, Unique )
  • What works in social media and what not? Example of online Prasad, bluestone. Only unique things are sold.
  • Tweet frequently
  • Use #hashtags
  • Use hootsuites
  • Re-tweet is more important than tweets for new comers
  • Schedule tweets
  • Facebook paid ads
  • Radian6
• Search engine marketing
  • Creating account
  • Creating campaigns
  • Conversion code implementation
  • Import conversions through Google Analytics
  • Connect with Analytics
  • Create Re-marketing list
  • Run Remarketing campaign
  • RLSA
  • A/B testing of landing pages
  • A/B testing of Ad copies
  • Run Display Ads
  • Display targeting
  • Running CPC and CPM campaign
  • Adwords certification
• Google Analytics:
  • Creating goals
  • Creating advance segment
  • E-Commerce tracking
  • Custom report
  • A/B testing using experiments
  • User management
  • User behaviour analysis
  • Website usability analysis
• Google Webmaster tool
  • Configuration
  • Setting-up preferred domain
  • Checking errors and suggestions
  • Getting website indexed
  • Checking Keyword occurrence and significance
• Other tools:
  • Mouseflow
  • Visual website optimizer
  • Google Adwords editor
  • Facebook editor