If you’re working with a movie production company on their latest release and they want to ensure their display ads appear in locations ideal for their brand, you’ll need to navigate to the campaign-level verification settings in your Campaign Manager 360 account.
- Ad-level verification
- Campaign-level verification
- Creative-level verification
- Account-level verification
The correct answer is: Campaign-level verification
Explanation: Given those four options, the closest, though not entirely precise, answer is “Campaign-level verification.”
Here’s why, within the limited choices:
While granular brand safety controls are managed at the placement level (which isn’t an option), campaign-level settings in Campaign Manager 360 do allow for the application of broad brand safety measures and integrations with third-party verification vendors. These settings are applied across all placements within the campaign, providing a foundational layer of brand suitability.
The other options are less relevant:
- Ad-level verification typically focuses on the content and compliance of individual ads.
- Creative-level verification is similar, focusing on the creative assets themselves.
- Account-level verification usually involves broader settings related to the overall Campaign Manager 360 account.
Therefore, while placement-level targeting is the most direct way to control where ads appear for brand suitability, among the given options, campaign-level verification is the most encompassing setting related to ensuring brand-appropriate ad delivery across the entire campaign.