As a marketing manager for an online French foods store using a counter tag in Campaign Manager 360 to measure downloads of a recipe list, you should use the unique counting method to accurately track how many individual users downloaded the content.

• You should use the per session counting method.
• You should use the custom counting method.
• You should use the standard counting method.
• You should use the unique counting method.

The correct answer is: You should use the unique counting method.

Explanation: The answer “You should use the unique counting method” is correct.

To accurately measure the number of individual downloads of the recipe list, the “unique” counting method for the Floodlight counter tag is the most appropriate. This method ensures that even if a single user downloads the recipe list multiple times within the defined lookback window, it will only be counted once. This provides a clear understanding of how many distinct users engaged with the promotion by downloading the recipes, directly addressing your objective of measuring the reach of this enhancement.

Here’s a relevant link from Google’s official content:

Counter tags – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/6100588