A good answer would be: The reason mobile-related metrics aren’t appearing in the campaign report for the wedding planning business could be that mobile reporting dimensions weren’t added into Report Builder.
- The campaign only allowed for the “mobile app” option.
- The “mobile website” option was not enabled in the campaign.
- The campaign only included the “mobile app installs” option.
- Mobile reporting dimensions weren’t added into Report Builder.
The correct answer is: Mobile reporting dimensions weren’t added into Report Builder
Explanation: The answer “Mobile reporting dimensions weren’t added into Report Builder” is correct.
If mobile-related metrics are missing when reviewing your campaign performance across different platforms, it’s highly likely that the necessary mobile-specific dimensions weren’t included when setting up your report in Report Builder. To see metrics broken down by mobile web, mobile app, and desktop web, you need to explicitly add dimensions like “Environment,” “Platform Type,” or “Mobile App Category” to your report. Without these dimensions, the report won’t segment the data to show mobile performance separately.
Here’s a relevant link from Google’s official content:
Dimensions and metrics in Report Builder – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2824511