The video benchmark you should review within Campaign Manager 360 reporting to see how many times the :25 mark message in your salon client’s new video campaign was viewed is Active View: Custom Metric Viewable Impressions.

• Active View: Video completes
• Active View: Companion conversions
• Active View: Companion views
• Active View: Custom Metric Viewable Impressions

The correct answer is: Active View: Custom Metric Viewable Impressions

Explanation: Given those four options, the answer “Active View: Custom Metric Viewable Impressions” is still the closest, but it’s crucial to understand its limitation.

Here’s why, within the limited choices:

Active View: Video completes only tells you how many times the entire video finished playing.

Active View: Companion conversions and Active View: Companion views relate to the companion banner ad, not specific points within the video itself.

While “Active View: Custom Metric Viewable Impressions” primarily focuses on whether the ad was viewable, the “Custom Metric” aspect could theoretically be tied to a custom event you’ve set up within a rich media video creative. If you’ve implemented a custom metric that fires specifically at the :25 mark and tracks viewable impressions at that point, then this option could provide some insight.

However, it’s important to reiterate that standard Active View metrics don’t inherently track timestamps within a video. The accuracy of this option depends entirely on whether a custom metric has been specifically configured to fire and track viewability at the :25-second mark within the creative itself.

Therefore, while not a perfect fit with standard functionality, “Active View: Custom Metric Viewable Impressions” is the only option that hints at the possibility of tracking a specific event within the video if custom metrics have been implemented.