Last Updated on 1 month by School4Seo Team

In Campaign Manager 360, the Agency Trafficker role is responsible for sending placement tags to advertisers. This role also involves uploading creatives, assigning ads to placements, and ensuring smooth campaign execution.

• Agency media planner
• Agency administrator
• Agency trafficker
• Agency creative planner

The correct answer is: Agency trafficker

Explanation: The Agency Trafficker manages the operational aspects of digital advertising campaigns. They ensure that all elements—such as creatives, placements, and tracking tags—are correctly set up and delivered to the right publishers and advertisers. Additionally, the Agency Trafficker/Planner role extends these responsibilities by incorporating media planning tasks, making it suitable for those who oversee trafficking while also handling planning functions. Assigning the correct user role ensures streamlined workflow and effective campaign execution.