Before setting up their campaign in Campaign Manager 360, the lawn care products company should confirm the publisher’s requirements for specific campaign dimensions to ensure their video assets meet the necessary specifications.
- They should adjust the dimensions for each video ad, then they should upload them separately.
- They should confirm the requirements from publishers for specific campaign dimensions.
- They should send the video ad tags to each of the selected publishers.
- They should create HTML5 companion banner ads to reflect this type of campaign.
The correct answer is: They should confirm the requirements from publishers for specific campaign dimensions.
Explanation: Prior to building a video advertising campaign, it’s essential to gather the publisher’s specifications to ensure that all video assets meet their requirements. This involves verifying that the publisher’s site supports in-stream video creatives and that the creative assets align with the necessary specifications, such as dimensions, file formats, and other technical criteria. By doing so, the company ensures seamless ad delivery and avoids potential issues during the campaign launch. support.google.com/campaignmanager/