Impressions measure ad visibility and awareness, but conversion goal success requires action-based metrics such as sales or conversion rate.

• True
• False

The correct answer is: False

Explanation: Impressions measure how many times your ad is shown (visibility and reach), but they do not indicate success toward your conversion goals. Conversion goals are best measured by actual customer actions like clicks, conversion rate, sales, or return on ad spend (ROAS)—not by the number of times an ad is displayed. Impressions only show exposure, not engagement or purchase outcomes.

Reference: https://advertising.amazon.in/help/GG44RFW942U9F6F5