Last Updated on 1 month by School4Seo Team
The best practice when setting up a Performance Max campaign is using the maximum amount of assets permissible, which includes text, image, and video assets.
- Ensuring that your Google My Business and Google Merchant Center feed are operating under separate accounts
- Starting conversion tracking after a campaign has been running for two weeks
- Minimizing the number of ad extensions used within an asset group
- Using the maximum amount of assets permissible, which includes text, image, and video assets
The correct answer is: Using the maximum amount of assets permissible, which includes text, image, and video assets
Explanation: Using the maximum amount of permissible assets is a best practice for Performance Max campaigns.
Performance Max relies on machine learning to optimize across Google’s channels. Providing diverse assets allows the AI to test various combinations and find the most effective ones. More assets mean more opportunities for the AI to find the best performing combinations. This increases the campaign’s reach and effectiveness. The AI needs a wide variety of assets to find the optimal presentation for the target audience across all Google properties. Therefore, maximizing asset diversity is critical for success.
When setting up a Performance Max campaign, a best practice involves using the maximum amount of assets permissible, including text, image, and video assets. A greater number of assets allows for a larger variety of potential ad formats, tailored for different channels and users. By using at least five versions of both text and image assets, stronger ad strength is generated, which can lead to enhanced performance. An ongoing best practice should be the addition and optimization of asset groups based on ad strength to improve the performance of the campaign.