- Create as many campaigns as possible to achieve business goals.
- Design campaigns around specific manual optimization levers.
- Segment account structure by device and match type to customize creative.
- Focus account structure on business goals, not channel silos.
The correct answer is: Focus account structure on business goals, not channel silos.
Explanation: AI technology allows advertisers to create an account structure centred around business goals rather than channel silos. With machine learning, there’s no need to segment or manage campaigns by match type, device, location, or audience as these considerations are factored in during each auction. By focusing on business goals and minimizing campaign numbers, machine learning benefits can be maximized. This approach simplifies account management, boosts return on investment, saves time, and reduces the potential for errors, enabling a focus on improving the quality of inputs, optimisations, and decision-making.