- Providing only square images as a means of maximizing the frequency with which assets can serve
- Centering the most important content in the image asset to maximize impact
- Selecting images with a white background since these images tend to perform better
- Always uploading at least four relevant and unique images at the campaign or ad group level
The correct answer is: Always uploading at least four relevant and unique images at the campaign or ad group level
Explanation: For successful image assets development, a key practice is to upload at least four relevant and unique images at the campaign or ad group level, with a preference for images having non-white backgrounds as they typically show stronger performance. Furthermore, it’s advised that three of these images should be square and one landscape. The most important content should be located in the centre 80% of the image. To ensure a consistent customer experience, images should mirror those on landing pages. This process is simplified by opting into dynamic image assets, which auto-fetch relevant images from landing pages.