• The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account
• The load time of the website page used to measure online conversion actions for the advertiser’s site, such as an order confirmation page
• The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion
• The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion

The correct answer is: The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion

Explanation: Conversion delay refers to the time interval from when a user clicks on an ad to when the user completes a conversion on a site. If you’re incorporating offline conversion data, the conversion delay also encompasses the time taken for you to upload this conversion into Google Ads. This element is crucial in evaluating performance metrics such as target Return on Ad Spend (ROAS) and maximized conversion value. Tools like the bid strategy report aid in identifying your conversion delay, allowing you to exclude this time period from your analysis. When establishing new conversion goals, remember that learning starts only when the goal becomes biddable by including it in conversions.