Last Updated on 3 years by School4Seo Team
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
- Google Ads only shows an ad for keywords with proper spelling and plural forms
- Your keyword list would be disapproved based on Google’s advertising policies
- Broad match includes the exact words and phrases a user searches for
- Google Ads can automatically include these variations for you
The correct answer is: Google Ads can automatically include these variations for you
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Explanation: When creating a keyword list using broad match, you should leave out misspellings and plural forms of keywords because Google Ads can automatically include these variations for you. Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemming (such as floor and flooring), related searches, and other relevant variations .
Read more here: https://support.google.com/google-ads/answer/2407779
