Last Updated on 3 years by School4Seo Team
When building a keyword list for a Display Network campaign, you should do which of the following:
- Use Display Campaign Optimizer to identify new keywords
- Only include exact match keywords
- Only use Keyword Planner to identify new keywords
- Include keywords that are related to the websites your customers visit
The correct answer is: Include keywords that are related to the websites your customers visit
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Explanation: You should include keywords that are related to the websites your customers visit while building a keyword list for a Display Network campaign.Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on what you know about your customers, pick keywords that would you imagine would appear on websites your customers would visit..
Read more here: https://support.google.com/adwords/answer/2453986?hl=en