Which practice would violate Google’s editorial and professional requirements?
- Showing a ValueTrack tag in the text
- Including a question mark in the headline
- Directing people to a page other than the advertiser’s homepage
- Including a border on the ad
The correct Answer is:
- Showing a ValueTrack tag in the text
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- Google Display Advertising Exam – All Q&As
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< Explanation:
Here are some examples of content that Google doesn’t allow:
- The promotion is incomprehensible or does not make sense
- Examples: Gibberish ad text, overly generic or vague promotions, making ValueTrack tags visible in ad text, blurry image or video ad, blank or gibberish landing page content
- The promotion doesn’t accurately reflect where the user is being directed
- Examples: Using the display URL “www.google.com” but leading to a landing page with the URL “www.youtube.com,” using the keyword insertion feature in the top-level or second-level domain of your display URL like “www.{keyword}.com”
- Promotions that do not name the product, service, or entity they are promoting, including animated ads that do not clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).
- Examples: Not including identifying information, such as a product or company name, logo, or display URL in the promotion
Read more here: https://support.google.com/adwordspolicy/answer/6021546?hl=en
