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What conversion data can be uploaded using bulksheets?

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What conversion data can be uploaded using bulksheets?
  • Google Analytics goal data
  • Google Ads conversions data
  • Offline conversion data
  • Custom Floodlight variable data

Correct answer is:

  • Offline conversion data

Explanation: Edit the downloaded bulksheet to do any of the following:

  • Add a conversion that is attributed to a click ID or visit ID: This allows you to account for returns, fraud, and so forth.
  • Add a conversion that is attributed to an ad, keyword, or product group: This is great for call tracking or other forms of offline conversions.
  • Change information about an existing conversion: For example, you may want to change a conversion for discounts applied after an online purchase, returns with a restocking fee, or credits.

Read more here: https://support.google.com/searchads/answer/6231627

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