Smart Bidding can continue to be effective after the deprecation of third-party cookies because it combines clients’ conversion data with Google’s machine learning, ensuring durability.

• Smart Bidding will continue to be a durable solution given its reliance on the UID 2.0 solution.
• Smart Bidding will continue to be a durable solution given its reliance on first-party cookies.
• Smart Bidding will remain durable because clients will rely on third-party media platforms for bidding.
• Smart Bidding will remain durable since it’s fueled by combining clients’ conversion data with Google’s machine learning.

The correct answer is: Smart Bidding will remain durable since it’s fueled by combining clients’ conversion data with Google’s machine learning.

Explanation: Smart Bidding remains effective because it leverages Google’s advanced machine learning algorithms to optimize bidding strategies using first-party data and aggregated signals. This ensures that even with the loss of third-party cookies, Smart Bidding can still deliver performance by relying on the robust data infrastructure provided by Google’s ecosystem. The ability to model and predict conversion outcomes helps maintain campaign effectiveness in a privacy-centric environment.

Reference article: Prepare for Third-Party Cookie Deprecation