The two Google tagging infrastructures that help clients build durable first-party data are site-wide tagging and Consent Mode.
- Engaged Conversions
- Google Firestack
- Site-wide tagging
- Consent Mode
The correct answers are: Site-wide tagging, and Consent Mode
Explanation: Site-wide tagging and Consent Mode are essential for building durable first-party data. Site-wide tagging ensures that data is consistently collected across all pages of a website, providing a comprehensive dataset. Consent Mode allows advertisers to respect user privacy preferences by adjusting how tags behave based on consent choices, ensuring compliance with privacy regulations while still collecting valuable data for analysis and optimization.
Reference article: Invest in First-Party Data for a Durable Foundation