TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google’s One Tap Sign-in can make checkout easier for the customers of an online music streaming site TuneStreamer.com, by using information stored in the user’s Google account.

  • Google Shopping Cart
  • Google Analytics
  • Multi-factor authentication
  • One Tap sign-in

Correct answer is: One Tap sign-in

As the Google Analytics reports seem to indicate that friction on the checkout page is high due to the poor checkout experience. Google’s One Tap Sign-in feature can make checkout easier by using information stored in the user’s Google account. TuneStreamer.com, an online music streaming site should use this technology to increase the subscription orders.

Find more about Google’s One Tap Sign-in: