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• By multiplying the desktop conversion rate by the mobile conversion rate
• By dividing the desktop conversion rate by the mobile conversion rate
• By multiplying the mobile conversion rate by the desktop conversion rate
• By dividing the mobile conversion rate by the desktop conversion rate

Correct answer is: By dividing the mobile conversion rate by the desktop conversion rate

Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria can calculate rel mCvR for FarmCub by dividing the mobile conversion rate by the desktop conversion rate.

Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?