Last Updated on 1 month by School4Seo Team
The category of Google Analytics reports that can give Jerry information on how users move through the website is flow visualization reports.
- Conversions reports
- Audience reports
- Attribution reports
- Flow visualization reports
Correct answer is: Flow visualization reports
Explanation: Flow visualization reports in Google Analytics can show Jerry how users move through the website.
These reports visually illustrate user paths, revealing where they enter, navigate, and exit the site. Jerry can identify drop-off points and understand user behavior patterns. This helps pinpoint usability issues and areas needing improvement. By analyzing user flow, he can optimize the website’s structure and content to reduce exit rates and increase engagement. This visual representation of user journeys is crucial for understanding user behavior and improving website performance.
Jerry should use flow visualization reports in Google Analytics to identify pages that need improvement. A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which displays possible and known routes, a flow visualization reveals the actual path as it was traveled step by step, including any detours or backtracking that happened along the way.