If your client is interested in comparing the performance of YouTube campaigns against video campaigns across other publishers and media channels, the two metrics they should use to get a comparable view of performance are reach and frequency.
- Brand Lift for YouTube
- Engaged-view conversions
- Reach
- Frequency
The correct answers are: Reach, and Frequency
Explanation: The answer is correct. When comparing video campaign performance across different publishers and media channels, Reach and Frequency are two of the most crucial and comparable metrics.
Reach tells you the total number of unique users who saw your ad, regardless of where they saw it. This provides a consistent measure of audience size.
Frequency indicates the average number of times a unique user was exposed to your ad. This helps assess ad saturation and potential fatigue across various platforms.
These metrics offer a standardized way to evaluate audience exposure, allowing for a more accurate cross-publisher comparison than channel-specific engagement metrics.
Reference: Reach and frequency metrics – Google Ads Help: https://support.google.com/google-ads/answer/2472714