When Google Ads is linked to Google Analytics and key events are used to create conversions, these conversions can be used in Google Ads to optimize your bids for ad placements.

• Google Ads can use these conversions to see industry benchmarking data.
• Google Ads can use these conversions to adjust and optimize your ad copy.
• Google Ads can use these conversions to generate new keyword ideas.
• Google Ads can use these conversions to optimize your bids for ads placements.

The correct answer is: Google Ads can use these conversions to optimize your bids for ads placements

Explanation: When Google Ads is linked to Google Analytics 4 (GA4), the “key events” (which are your designated conversions in GA4) flow into your Google Ads account. Google Ads can then utilize these GA4 conversions as signals for its Smart Bidding strategies. By optimizing for these key events, Google Ads’ AI can automatically adjust bids in real-time to acquire more conversions that are valuable to your business, across various ad placements. This linkage ensures consistent measurement and more effective campaign optimization based on the full user journey captured by Analytics.

Reference Link: [GA4] About Google Ads conversions – Analytics Help: https://support.google.com/analytics/answer/9267568 This page states: “Import your Analytics conversions into Google Ads to use them for bidding, reporting, and optimization.